So our mission was clear

Create a more trustworthy experience to discover food that provides venues a more effective & efficient way to attract & retain new customers. We believed restaurant recommendations from top chefs & restaurateurs on a beautiful platform that automated transacting, analytics, and audience building would do that. Leveraging and concentrating readily-available valued information to generate exponential value for both sides of a market was the name of the game.

Our bet?

Because chefs & restaurateurs dedicate their lives to great food & drink and their professional reputation is on the line, diners would value their recommendations more than the alternatives. More trustworthy content within a great, personalised search experience would yield a more confident consumer who could and would transact more quickly and frequently. Partnering this with tech to automate transactions, communications, and audience building would both increase revenues and drop costs for venues.

How did it go?

At month four, we'd achieved over 10,000 recommendations Australia-wide from 250+ top chefs & restaurateurs that was growing weekly, our MAU/DAU ratio was 23% (not bad by the end of month three and we had revenue starting to trickle in. So there we were. Acquisition, activation, and retention were showing signs of life, we’d altered our direction after learning and listening to our customers, we’d added a CTO to the team, we were in the early stages of proving revenue with promising monthly media partnerships on digital and radio on the close horizon to boost our audience and revenue, and joining a six-month seed program with $100,000 funding was a real possibility. COVID-19 hit the following week and most came to a halt.