Thoughts in


Shutting down Cream

This article summarises the Cream journey from start to finish: the problem we were trying to solve, the bets we were making, what happened, why I believe it failed, and what I’m doing next.

Most importantly, there’s a thank you to those who helped. So many people.

Lessons learned from Cream

There's a saying in startups, “For every ten startups you see, 11 will fail.” After 24+ months of work, this was a difficult reality to face but the right one.

This is a summary of some of the lessons I’ve learned from the process. Would I do it again? 100%.

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